About

Big-company tools, sized for owner-led businesses.

Birds Eye View Consulting was built on a simple idea. Business problems rarely live in one department, so the fix rarely does either.

Why we started Birds Eye View

Large companies pay big firms to step back and look at the whole business. Most owner-led companies never get that view. Owners are too busy running the place to see it from above, and most advisors only look at one piece, whether that is the books, the marketing or the hiring.

We started Birds Eye View to give owners that bigger picture. We combine experience across finance, accounting, risk, operations, transformation, marketing and growth, so we can see how a problem in one area shows up somewhere else.

Who we work with

We work with owners of small and midsize businesses who have built something real and know it could run better. Our clients are usually growing, or trying to, and feel the strain in margins, cash, reporting or their own calendar.

We are industry-flexible. The patterns we look for show up in construction, manufacturing, distribution, logistics, home services, retail, hospitality, health care support and professional services alike. We are based in North Texas and work with owners anywhere, by video or in person.

What we are not

We are a business consulting firm. We do not provide investment, securities, insurance, tax or legal advice, and we do not lend money or raise capital. When you need those, we are happy to work alongside your CPA, attorney, banker or financial adviser.

The founders

You work with us directly. Every time.

Brendan Alexander

Co-founder · Corporate Strategy and Finance

Brendan brings a corporate strategist’s view of the whole business, grounded in finance. He started his career in public accounting at PwC and HoganTaylor, then moved into finance leadership, operational risk, and corporate strategy and transformation work. He has spent years helping companies understand what is really driving their results, set a clear direction and build the case for what to change.

At Birds Eye View, Brendan leads corporate strategy, along with the work on margins, cash, costs, reporting and process. He connects the numbers to the big decisions, such as where to grow, what to fix first and where to put time and money, and turns them into a short list of moves an owner can act on.

He holds bachelor’s degrees in finance and accounting and an MBA from Oklahoma State University, and he is a Lean Six Sigma Green Belt.

Kevin McGrath

Co-founder · Growth Strategy and Marketing

Kevin has spent more than 15 years leading B2B marketing strategy and content teams in industries ranging from heavy equipment and health care to IT, security technology and professional services. He has built marketing functions from scratch, tied them to company goals and knows what it takes to turn a good reputation into a steady flow of new business.

At Birds Eye View, Kevin leads growth strategy, connecting sales, marketing, brand and customer growth to the direction of the whole company. He helps owners decide where to compete and how to win there, then build a pipeline that keeps moving even when they step away.

Kevin started his career in print journalism and holds a bachelor’s degree in journalism from Brigham Young University.

Ready for a clearer view of your business?

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